Charlie and Charlie break down the business behind the biggest sporting event in the world, questioning FIFA's headline-grabbing attendance figures, whether 99% stadium occupancy tells the real story, and if high ticket prices priced out genuine fans. They also discuss the tournament's record-breaking commercial success, why FIFA may have doubled its revenue from Qatar, and whether the World Cup has finally cracked the US market once and for all. They also examine the controversial hydration breaks, the extended halftime show, and ask whether football is being changed for commercial gain. ---------------------------------------------------- Disclaimer: The content of this podcast is intended as commentary and opinion on matters of public interest in the sports industry. While we make every effort to ensure accuracy, figures, statistics, and financial data referenced may be based on publicly available estimates and could be subject to error or change. Nothing in this podcast should b...