What’s the real win from the World Cup besides the trophy? It’s the cultural moments and rituals that fans carry with them, on and off the field.  🎵 After the US beat Australia, “Country Roads” got a 74% jump in Spotify streams, proving soccer hits different when music gets involved. 🌟 Cape Verde’s goalkeeper Vozinha became a breakout star, capturing hearts worldwide with his story and spirit. 🧢 Fan style, from collectible jerseys to Birkins, brought soccer culture to the runway.  So what? Major cultural moments like the World Cup are invitations for brands to show up, get creative, and build authentic connections with fans. These insights are powered by the research and partnership of Uber Advertising and our Strategic Intelligence and Data Analysis teams! ✨ This is your playbook. Head to our LinkedIn for the full breakdown.  #worldcupmarketing #MarketingTrends #BrandStrategy #FIFAWorldCup2026 #networkedexperiences