Ford made one of the best automotive ads of the last decade, but almost no one saw it. ㅤ Ford Netherlands launched a spot in 2017 called "Welcome Home." ㅤ It follows a 12-year-old Ford Focus that has been "well loved." ㅤ The ad tells the story of street racing, off-roading, and drifting through mud. ㅤ It won awards, but it barely left the Netherlands. ㅤ All that being said? Automotive marketers should be studying it right now. ㅤ That ad doesn't sell a car. It sells a memory — your first car. The one you pushed too hard. The one you drove too fast. The one you actually miss. ㅤ Why? Because Motorcraft knows buyers don't act on what they read. They act on what they feel. ㅤ The brands winning at content right now know this.