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3 years ago today, NewJeans released, 'ETA.' As one of three title tracks on their sophomore EP Get Up via ADOR, composed by 250 and Ylva Dimberg with lyrics from rapper Beenzino and Gigi, delivering a Baltimore club-influenced sound that marked a bolder, louder departure from the group's earlier soft, Y2K-pop image; the iPhone 14 Pro-shot, Barcelona-filmed video (an Apple collaboration) followed a thriller-style plot about a friend's cheating boyfriend, while the pre-release teaser briefly sparked online controversy after some fans linked the title to the Basque terrorist group ETA — a claim NewJeans quickly clarified was coincidental, since the title simply stood for "estimated time of arrival." The track helped power 'Get Up' to massive commercial success, including topping the Billboard 200 and pulling in multiple 2023 Billboard Music Award nominations, and it further cemented the group's genre-blending, club-inspired sound as one of K-pop's most influential fresh directions that ...

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