I get paid by some of your favorite workout studios to tell them what’s wrong with their business. Turns out being opinionated is a career path. And you’d be surprised how often it’s NOT the workout. It’s signing the wrong lease. In boutique fitness, real estate can make or break the entire business. Too much space, too much rent, the wrong neighborhood, bad parking, no foot traffic or a lease that only works financially if every class is packed. The terms being too long. All these things can make or break even the best classes. It’s getting people in the door but not getting them to come back. You can have a killer launch, great influencers and a packed opening month, but if first-timers aren’t converting and existing clients aren’t staying, you have a very expensive acquisition problem. It’s not having cult-like instructors. People might try a studio because of the brand, but they come back because they’re obsessed with the person teaching Tuesday at 9am. It’s relying too heavi...