Navigating change. Embracing opportunity. Building for what comes next. Learfield President of Sports Properties Kim Damron sat down with usc_athletics Director Jen Cohen for an insightful conversation about the evolving college athletics landscape and the priorities shaping the future of the Trojan athletic program. From innovation and industry transformation to new opportunities for student-athletes, the discussion highlighted how today's leaders are positioning their programs for long-term success. #BuildingOnMomentum #CollegeAthletics #Leadership #FutureOfSports #SportsBusiness