I loved working on this brief by thebriefassociation and getting to grow my brand design skills! I played around with so many imagery ideas for the logo, but landed on the whisk since it brings back so many memories of baking, and adds a personal touch to the brand's connection with customers. I'll be sharing more of my ideas and process in my next couple posts! "At Sugar & Spice, we are passionate about baking and all things pastries! With innovative flavours and modern designs, Sugar & Spice hope to evoke emotions and create memories through their creations" #tbasugar #brandingdesign #brandidentity #logodesigns #designs #freelancedesigner #graphicdesign #branding #brandidentitydesign #thebriefbabes #thebriefassociation