As sean.mcgirr prepares to bring alexandermcqueen back to #LondonFashionWeek, the creative director is drawing on the city’s music, art and notoriously messy nightlife to shape the house’s next chapter. In many ways this is a return to form for the brand. Come fashion week in September, the brand will be returning not simply to a geographic location but to the place where its visual language was formed: a city of collision, theatricality and disorder. McGirr’s task now is not to recreate the London Lee McQueen once knew, but to listen closely enough to the city that exists now. At the link in our bio, osman_ahmed_ received all the details on how he is tackling this task and the places where he is sourcing his inspiration.