Amazing time attending a panel featuring jimbosnaturally founder Jimbo Someck, with our Coyotas chips right by his side. Jimbo’s was one of the first stores to believe in us when we started six years ago, and they’ve continued to push us to become better. Jim built his company on one thing: high standards. And it shows. We often ask ourselves: Is it worth it? The effort it takes to create the highest-quality products. No shortcuts. No cutting corners. Intention behind every detail. The dedication, the cost, and the risk. At Coyotas, we’re not just building products to make money. We’re building something different. Something we can be proudof. We make everything with intention: for the environment, our community, our daughters, our families, and yours. We’re building for the future because we truly believe we are what we eat. Listening to Jimbo confirmed that we’re on the right path. Listening to him expanded our idea of what’s possible and reminded us to hold even tighter to ou...