Sponsored content isn’t something you ”have to do” - it’s an opportunity. ✨ Sports marketing expert Alex Kopilow joins the pod and we go deep into why bad sponsored content isn’t bad because it’s sponsored — it’s bad because it was just bad content to begin with. And why you, as a content creator, should actually WANT to do it well. 🎉 Episode 19 of the Sports Content Gameplan with Alex is LIVE! 🎉 Listen on Spotify, Youtube, Apple Podcasts & more - link in story. #SportsContent #SportsContentCreator #PodcastCreator #SMSports