Why teams are getting sponsored content wrong - and how to fix it!💰📲 This week on the Sports Content Gameplan, I’m joined by Alex Kopilow, digital media and partnerships expert and founder of Sponcon Sports. Alex has spent the last decade at the intersection of content and revenue — building digital partnership strategies for some of the biggest names in sports. We talked about why sponsored content has a bad reputation (and why it shouldn’t), the fan-first framework every content team needs, how to properly value digital inventory, and the brands that are absolutely nailing championship moments right now + much more. 🚨 New episode dropping tomorrow, Friday July 17. #SportsContent #SportsContentCreator #Podcast #SMSports #SportsMarketing