The first NFL shoe deal was wild: Walter Payton promoted KangaROOS nonstop… and never got paid a cent. Instead, they gave him a Lamborghini. In the ’80s, that might’ve been the biggest “endorsement package” in the league. So what are you taking: a $100k-ish check… or the Lambo? #NFL #ChicagoBears #WalterPayton #SneakerHistory #SportsBusiness