One finger point. One viral moment. One major business controversy. After an altercation with her former team, Indiana Fever guard Sophie Cunningham unintentionally created one of the biggest memes in sports. The gesture spread from the WNBA to the White House, UFC, and beyond. Then the league stepped in. Why did the WNBPA ban licensed partners from using it? And how can Cunningham still profit from the viral phenomenon herself? #WNBA #SophieCunningham #Basketball #SportsBusiness #SportsMarketing #Viral #WomensSports #Shorts