This week, #ShineLoudSunday presented by #EmpireBCBS goes to @iamlinchen, CEO + Founder of @pinkmoon.co, a NYC based consultancy that aims to uplift and radically transform the beauty industry. Through intentionality, Chen has built a business that centers women, values sustainability, philanthropy, and holistic wellness. Lin, thank you for your commitment to creating a more conscious and empowering beauty space. Not just for women, but for the world. #AAPIHeritageMonth