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LeBron Jamesβ move to the Philadelphia 76ers has officially shattered global retail history, with his new number 23 jersey becoming the fastest-selling debut uniform across all sports. According to official data from Fanatics, the period following his signing generated the highest 48-hour merchandise sales ever recorded for a player joining a new franchise. This historic surge eclipsed the previous global record set by MLB superstar Shohei Ohtani when he joined the Los Angeles Dodgers in December 2023, a mark that had previously topped legendary soccer icons Lionel Messi and Cristiano Ronaldo.
The unprecedented demand for LeBronβs Sixers gear completely overwhelmed retail operations, outperforming his own previous personal benchmarks. More Philadelphia merchandise was sold in the first 24 hours after his announcement than during the entire first week following his high-profile move to the L...
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