Asked what book she would write, Octavia Morgan, CEO of octaviamorganla ,  didn’t say a business book. She said the one about how you keep going. Holding the vision takes energy. You have to believe in it harder than your whole team does, then keep pouring into them, the meetings, the retailers, all of it. Her partner Delaney puts it as a question she keeps coming back to: how do you break before you break? “When we’re at our best, we give our best.” DM for links to the episode The PIMS Influence is a PIMS-produced podcast, hosted by mikeryan628 Mike Ryan. #ThePIMSInfluence #FounderAdvice #WomenInBeauty #Leadership