After 4 other successful echlhockey team brandings the jaxicemen reached out to us about updating their team branding after 10 seasons in Jacksonville. They wanted to update their marks to represent their team, rather than the keeping what was given to them when they moved from Evansville - more to come on that later . But this update came with a big request, “Keep the current Iceman ‘in there’ somehow”. So we kept the pose, the expression, and overall feel, while we did something we called “de-evolved” him into a missing link. So instead of evolving into the future, we reverted into a wild “yeti” figure. . ____________________________________ The Barn Creative - A Creative Branding Agency - #CreativeBranding #FranchiseBrand #TeamDefiningCreative #ElevatingSportsDesign #CelebratingTraditions _____________________________________ . . . design sportsdesign sportsgraphics sportsart sportscreative graphicdesign designforsport branding branddesign hockey hockeydesign