Goodwill handles over 4.4 billion pounds of donations every year. Most of it gets cleaned, priced, and sold at a retail store. For some, flipping Goodwill finds lead to massive paydays. Now Goodwill is using AI listing tools to sell the best items online before they ever reach the floor. That's squeezing the thrifters who built businesses on nabbing hidden treasures. We got behind-the-scenes access to see how Goodwill sorts and sells millions of items a year, then followed the resellers fighting for what's left. Some are earning six figures sourcing vintage clothes by the pound. Others have moved to live selling on Whatnot, which hit $8 billion in sales in 2025, nearly as big as Goodwill itself. Editor's Note: At 11:10, we reported that Whatnot surpassed $6 billion in sales in 2025. That figure was a projection. The company actually did over $8 billion in 2025, $1 billion more than Goodwill Industries. This video excerpts segments from "Where Goodwill's Best Donations Go" from @...