Calli Swofford’s employees run side businesses ranging from doula and interior designer to sommelier and more. Instead of treating those ventures as distractions, she built her hiring philosophy around them. She owns Miller Lane Mercantile (millerlanemercantile), a boutique home goods and gift shop on Denver’s Tennyson Street. In the Each is Every Membership, she presented a masterclass on building a team that sticks around, in an industry known for high turnover. Her approach? Letting employees’ outside gigs work for the shop instead of against it, and training in a way that surfaces strengths people didn’t know they had. Full recording is inside the membership and offers takeaways for managers of any kind. Enroll at eachisevery.com/membership to watch it start to finish. #eachisevery #millerlanemercantile #denverco #denversmallbusiness