Customer experience leaders are expecting AI agents to deliver personalized, empathetic service at scale, but data often arrives too late and rarely tells a coherent story. In this session, we unpack what it takes to ensure actionable customer data arrives on time in the right location. You'll learn the foundational principles including unified profiles, intelligent segmentation, and behavioral signal generation, and see them applied in a live demo. We'll explore how predictive signals are created, and how your AI and human agents can act on them to enable proactive engagement before a customer ever articulates a need. Learn more about AWS events: go.aws/events Subscribe: More AWS videos: bit.ly/2O3zS75 More AWS events videos: bit.ly/316g9t4 ABOUT AWS Amazon Web Services (AWS) hosts events, both online and in-person, bringing the cloud computing community together to connect, collaborate, and learn from AWS experts. AWS is the world’s most comprehensive and ...