Interest in Mediterranean beauty has risen alongside the popularity of the #Mediterranean diet, Euro summer hype and Gen Z’s urge to “touch grass”. Current summer beauty standards often favor a relaxed, sun-drenched look, with faux or real freckles, a radiant tan (real or fake) and effortlessly tousled hair. At the link in bio, Katicy takes a deep dive into why beauty consumers are buying into the Med this summer.