Most people think their website has a copy problem. In reality, it often has an attention problem Visitors don’t land on your website and read every sentence from top to bottom. They scan. They’re looking for answers to a few simple questions: • Am I in the right place? • What do you do? • Can you help me? • What should I do next? If they can’t find those answers within a few seconds, they’ll leave—no matter how good your copy is. That’s why great websites don’t just look good. They guide your attention. In this carousel, I break down two of the most common scanning patterns designers use: → The Z-Pattern (great for landing pages) → The F-Pattern (great for blogs and content-heavy pages) Understanding these patterns won’t magically increase conversions overnight, but they can help you create websites that are easier to understand and easier to use. Save this for your next website project. Follow _therahulyadav__ 🔥 for insights on funnels, websites, AI, conversion optimiza...