Happy 25th birthday to Destroy Lonely, one of the defining artists of rap’s current generation 🦇
Long before Opium, Bobby Sandimanie was recording music at 14 alongside friends he met at school, including Nezzus. His name came from a genuinely dark period in his life: “Destroy” represented the substance abuse he felt was ruining him, while “Lonely” reflected the isolation he experienced growing up. He also had an unusually close view of the industry through his father, I-20, the Atlanta rapper known for his work with Ludacris and Disturbing tha Peace.
Lone began building his own world through early projects and songs like “Bane,” but 2020’s Broken Hearts became the real turning point. The project’s hazy production, warped melodies and effortless fashion talk separated him from the louder rage sound developing around Atlanta. After the “Oh Yeah” video caught Playboi Carti’s attention, Lone signed to Opium in 2021 and spent the next year building almost unbearable anticipation for NO...
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