BUNNYSUTRA, released in 2004, paired the innovative SWATCH TOUCH function with a cast of cheeky bunnies, inviting wearers to tap the glass and watch the hands spin into a random position. It's a design that celebrates positive provocation and the joy of the unexpected. The Swatch Archives are filled with similar objects that challenge convention through humor and imagination. AI-DADA draws from this creative heritage, learning how bold ideas and playful design can spark entirely new forms of expression. #TheSwatchArchives #AIDADA