Ejae spoke with TIME at the 2026 Cannes Lions International Festival of Creativity. Subscribe to TIME’s YouTube channel ►► ti.me/subscribe-time Subscribe to TIME: ti.me/3E3UCqt Get the day’s top headlines to your inbox, curated by TIME editors: ti.me/48dFNwQ Follow us: X (Twitter): ti.me/3xTVwSk Facebook: ti.me/3xWI2Fg Instagram: ti.me/3dO9Rcc #Ejae #Songwriting #Cannes