Three things a 30-year creative career teaches you about staying relevant: ✍️ Build toward timeless, not trending. The artists common grew up studying, artists like Bob Marley, John Coltrane, Nina Simone, didn't chase what was popular. He didn't either. ✍️ Guard your recharge time like a work asset. Morning quiet, movement, gratitude…his creative output depends on them. Your team's probably does too. ✍️ Know when a strategy has given everything it can. Treat it like a relationship: learn from what didn't work, and move forward sharper. At #BrazeCityxCity London, our CBO Astha Malik sat with Common for a conversation about creative longevity and what marketers can actually take from it. Full interview at the link in bio.