16 years ago today, Jay Sean released ’2012 (It Aint The End)’ featuring Nicki Minaj.
A production duo working under the name OFM, made up of J-Remy and Bobby Bass, crafted the dance-pop and synthpop foundation for '2012 (It Ain't the End),' released as a digital single and to US radio on August 3, 2010, serving as the lead single from Jay Sean's compilation album, 'Hit the Lights.' Writing credits went to Jay Sean, Nicki Minaj, J-Remy, Bobby Bass, Jared Cotter, and J. Perkins, with the title drawing on the widespread cultural buzz at the time around the so called Mayan apocalypse theory tied to the year 2012.
Jay Sean has said the song was never meant to be doom laden, but rather a reminder for listeners to shake off a stressful day and enjoy the moment, insisting the phrase meant it wasn't the end of anything, whether a rough day or a relationship. The Nicki Minaj collaboration came together somewhat unexpectedly. Jay Sean told MTV News he was surprised when Minaj herself reached o...
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