Famous Brands built an empire sharing one kitchen across three brands. It tried the same trick alone in the UK, and lost almost everything.
2016: pays about £120 million (roughly R2 billion) for burger chain Gourmet Burger Kitchen. 2020: collapses, sold for about £6 million, 95% of the value gone.
Which of your advantages actually travel, and which only work because of where you built them?
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