True personalization for automotive customers shows up not just in marketing emails, but over the full experience—from first touch to long-term ownership. AI innovation for CRM marketing may unlock new possibilities for this dynamic personalization. In the new episode of the Marketing Beyond podcast with Ford Motor Company's Consumer CRM Lead Kim Reedy to shares why she believes brands that figure out how to use AI to guide customers through the full ownership journey—and not merely the purchase—could be the ones that win long-term loyalty. Search “Marketing Beyond with Alan B. Hart” wherever you get your podcasts 🎙️