Are you looking to transform your CRM, but don't know where to start? On a new episode of the Marketing Beyond podcast, Ford Motor Company's Consumer CRM Lead, Kim Reedy, shares her strategies for helping brands reimagine a CRM that keeps pace with evolving customer journeys. Her main take? Don't try to overhaul everything at once. Start by tackling smaller, specific fixes to see provable impact in the short term. Then, scale from there.