The price of Xbox consoles has gone up worldwide because of rising memory and storage chip costs, Microsoft says.
Its premium Series X console with a disc drive, which was released in 2020, will now cost £670, when it previously retailed for £500.
Prices for graphics cards, a key component of consoles and gaming PCs, have also gone up because of their use in generating AI content.
Microsoft said in June it had "hoped another price increase would not be necessary".
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