I LAUNCHED A GLOBAL EMPLOYEE ADVOCACY PROGRAM TO 650+ PEOPLE TODAY!!! In ONE day, we achieved the following: ➡️ 189 new active users (27% adoption rate) ➡️ 94 total shares ➡️ $18k+ in Earned Media Value ➡️ Only (3) minor technical difficulties 😅 Shout-out to my Advocacy partner in crime/creation, Angie LaMadrid, and to Kate Orbeck, Nancy Haines, Rebecca Arnold, and our incredible beta testers for their support and shepherding of this new program. We went from concept to launch in less than 4 months with the help of Britlynn Hansen-Girod and the amazing Sprout Social, Inc. team. Their partnership, insight, and care truly made this launch possible. The past few weeks have been stressful to say the least, but I am SO proud of today's launch and what we're building together. This is absolutely the highlight of my career and I can't wait to see what's next. ✨ | 42 comments on LinkedIn