Before going global, Aptean started small on purpose. Their pilot group became the testing ground for feedback, proof of value, and the momentum needed for a successful full-scale rollout. Want to know how your employee advocacy strategy really stacks up? Grab your FREE Employee Advocacy Health Check and see how you compare against your competitors: dsmn8.org/4ubm0dg In this episode, Anna Laura McGranahan, Senior Social Media Manager at Aptean, reveals how she launched a global program to 680 employees in just a few months. You will learn the exact mental map used to research, build, and launch a program that generated over $357,000 in earned media value within its first two months. Key Takeaways: - Why an email from the Head of HR outperforms a marketing invite every time. - Using Single Sign-On and Microsoft Teams integrations to ensure a one-click sharing experience. - How Anna Laura uses custom AI agents to turn brand guidelines into personalized, human-sounding socia...