If you couldn't make it to Suzannah Tarkington's session at Affiliate Summit East earlier this week, here's a minute and a half from 'From Awareness to Revenue: Closing the Gap Between PR and Affiliate in Your Creator Strategy' 🎤 The panel kept coming back to one idea: the old way of running partnerships is done. Brands used to back one partner at a time, in one narrow slice of the funnel, then move on. The programs that drive results now bring every partner into a single connected system, a diverse network that spans the whole journey. #AffiliateMarketing #CreatorStrategy #PartnershipMarketing