Beauty queens, we just spoke about levels in the cosmetics industry and how products get manufactured when brands work in partnership with manufacturers to create their products. With this new @Charlotte Tilbury loose powder that we got in PR, we decided to expand the conversation and think about what the 'brief' was to the lab for her to create this new loose powder. Now in product development, a brief is basically a project document meant to guide a product's development and communicate the final result a brand is looking to achieve. And if you watched our latest video on how products get made, this can happen for products at any level of manufacturing (level 1 off the shelf, level 2 tweaking already stock formulas, or level 3 custom development). Now, we can't say which level Charlotte did here in a matter a fact way, and this video isn't about that. What we CAN say after evaluating this powder and looking at the ingredients, it is 🔥🔥🔥 and is definitely giving very creamy. If you...