Can AI replace real human connections in business? 👩‍💼 At #WebSummitVancouver, Jasmine Tookes, Co-founder & Model, Brunel, and Jenny Wang, Founder & CEO, Alta, discussed the limits of AI in customer engagement. While AI tools can streamline response times and messaging, both founders emphasised that true brand loyalty relies on direct, authentic interactions and deep customer understanding. Something technology alone cannot replicate.