2 things you need to do before you ever hit go live, or your stream falls flat 😬 📝 Co-develop the script together, don't just hand a creator a product and hope they figure it out live 🎬 Rehearse the flow before the real thing, especially for bigger campaigns and mega live sessions A rehearsed creator sounds confident, an unrehearsed one sounds like they're stalling for time. Prep isn't optional, it's what makes the live actually convert ✅ Scan the QR code for the full playbook #sellwithtiktokshop #tiktokshop #livestreaming #creatortips #ecommerce