In a world where so many of us find our news, pop culture and entertainment sources on social media, are regulations, guidance and best practice keeping pace?
The way branded content is created, shared and regulated is changing fast. So is the media landscape around it.
After three years of international research across 32 countries, the Branded Content Governance Project has uncovered key insights into how governance, transparency and regulation can better support the future of media and marketing.
Read the full review to discover:
- The biggest governance challenges
- Insights from 32 countries
- Practical recommendations for a more transparent future
What do you think is the biggest challenge facing branded content today?
🌐 Register for MIPCOM 2026 now and secure your place at the global market shaping the future of media and content. Link in bio.
📅 12–15 October 2026
📍 Palais des Festivals, Cannes
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