One word destroyed a billion-dollar company. That word is "free." Chegg was once worth over $14 billion. Millions of students paid for quick homework answers. Then ChatGPT launched, offering the same answers free, in seconds. Chegg eventually built its own AI, too late. Customer behavior had already shifted. Within a few years, Chegg lost almost 99% of its value. The lesson isn't that AI replaces businesses. It's that AI changes customer behavior, and businesses that don't adapt fast enough get left behind. That's why we're hosting the UgenticAI Summit this September, three days of live workshops and real business breakdowns from founders already using AI to outgrow competitors. Your registration also helps RiseAI train 10,000 underprivileged children with practical AI skills. Comment "SUMMIT" for details. #UgenticAISummit #AIForGood #FutureOfBusiness #RiseAI #AIEducation