How to turn heads, and then turn that attention into customers. Here’s what we did on behalf of zendesk at #VBTransform: 1. Wrap a fleet of cars with their brand. Make it eye-catching and memorable. 2. Have the cars dominate the streets around the event venue. Everyone notices because the repetition and persistent presence are impossible to ignore. 3. When the cars aren’t swarming the venue, have them drive their usual routes through the city, pulling in tons of additional impressions. 4. Get ready for a lot of inbound. #mobilitymedia #ooh #transitooh #irlmedia