Last month, we welcomed local businesses to kick off the Super Bowl LXI Source Program alongside the nfl and the rams. The event brought together entrepreneurs, community leaders, and industry partners to help participating businesses build connections, navigate the procurement process, and prepare to compete for opportunities surrounding The Big Game. As we continue the road to Super Bowl LXI, we’re excited to see these businesses grow and help shape the lasting legacy of the game across Los Angeles. Take a look back at some of the highlights from the Welcome Event! #SuperBowlLXI #SBLXI #SuperBowl61 #NFLSourceLXI