Comment “Watch” for the full conversation 👇 Brett Gosper, Head of Europe & Asia-Pacific at the NFL, explains how the league’s global expansion strategy has evolved over the years.⁠ ⁠ After its European league failed financially, the NFL considered placing a permanent franchise in the UK. ⁠ ⁠ It ultimately found that staging major international games, following a model similar to Formula 1, could create a ripple effect, grow local audiences and help the league enter more markets much faster.⁠ ⁠ #nfl #nfleurope #sportsbusiness