The best sales coaching starts after the sales call. Too many sales leaders rely on role-play alone, then wonder why reps struggle in real customer conversations. Practice matters, but nothing closes the learning gap faster than coaching based on actual interactions. We've seen this firsthand with growing sales teams. Managers often have four, eight, or even more reps reporting to them, making it nearly impossible to review every conversation. The result isn't a lack of effort—it's a lack of scalable coaching. When leaders can automatically review recorded calls or in-home conversations and deliver feedback tied to what actually happened, performance improves and reps stay engaged because they're learning from reality instead of theory. Here's something you can do today: review one real sales conversation with your team instead of running another hypothetical role-play. Focus on one moment where a better question, response, or close could have changed the outcome. Small coaching mom...