Most business owners sell candidates on where the company will be in three years. That's important—but it's rarely the question top candidates are actually asking. What they really want to know is: "What does it take for me to earn the next opportunity?" The highest-performing sales organizations don't just talk about future growth. They define the path to get there. One of the biggest differences we've seen with founder-led businesses is this: instead of saying, "You'll have an opportunity to become a sales manager," they outline exactly what that looks like. What needs to happen week by week? What milestones need to be achieved? What results, skills, and consistency are required before someone steps into leadership? That clarity helps you recruit because candidates can see a real future inside your business. It also improves retention because your team isn't left guessing what advancement actually means. Do this today: write down the objective milestones required for your next ...