Most sales jobs aren't attractive. If you're struggling to recruit great sales reps, the problem might not be your hiring process. It might be your opportunity. After helping more than 2,000 businesses build commission-based sales teams over the past 12+ years, one pattern has become obvious: about 90% of sales opportunities aren't compelling at face value. Candidates are asking the same question your prospects ask in sales: "Why should I choose you?" If your recruiting pitch can't clearly explain why your leadership, compensation, onboarding, training, advancement opportunities, and company vision are better than the alternatives, quality candidates will keep choosing someone else. The companies that recruit consistently don't just generate more applicants. They build a system that sells their opportunity at scale. Do this today: Write down the top five reasons a great salesperson should work for your company instead of your biggest competitor. If those reasons aren't clear, you...