72% of marketers agree: there’s a gap between brand awareness and brand belief. Closing it isn’t a digital problem. It’s a live experience problem. 9 out of 10 marketing professionals say experiential is the most valuable channel for building trust — yet most brands still measure events by attendance and impressions, not business impact. Sparks President Melissa Levy sat down with wsj to break down what it actually takes to close The Belief Gap™ — and how brands like salesforce are turning in-person events into their most powerful trust-building channel. #brandstrategy #experientialmarketing #wsj #experientialagency