Crafting the experience: Day 1 🔨✨ Every year, the industry wonders what we will create. This year, we are completely rewriting the rules. Come behind the scenes as we lay the foundations for our most luxurious, modern, and striking trade show presence to date. The framework is up, the vision is taking shape. That is a wrap on Day 1, join us tomorrow for the final reveal. When: August 6th-9th, 2026 Where: Phoenix Convention Center Find Us: Booth #729 The countdown is on