Joon Sung Park is the Founder and CEO of Simile, the AI simulation company building foundation models of human behaviour; allowing companies to test how real people may think, decide and act before making a decision in the real world. Simile has now raised $300 million in total, including a $200 million Series B announced last week at a $2 billion valuation, led by Greenoaks and Index Ventures. ----------------------------------------------- Timestamps: 00:00 Intro 01:26 The Valentine's Day Simulation That Put Joon on the Map 03:56 How Agents Got Memory, Planning & Reflection — The Origin Story 07:07 Simile vs. Frontier Models 07:59 Say vs Do: Why Behaviour Data Beats Survey Data 09:33 Prediction Is Overrated 12:31 Is Simile Just a Fancy Qualtrics? The TAM Question 15:48 How Many People Do You Need for Accurate Simulations? 16:56 The Data Flywheel: How the World Becomes the Ground Truth 19:59 Can Simile Simulate Elections, Democracies & Wicked Problems? 21:43 Who Should and Shouldn't...