Be the PURPLE COW. Not another black-and-white one 💜 Everyone remembers the purple cow (if you don’t know, Seth Godin’s Purple Cow is one of the most influential branding concepts and marketing psychology ever). Not because it’s more sophisticated or because it’s trying harder. Simply because it’s different. That’s exactly how personal branding works. The biggest mistake I see? People copy the creators they admire, hoping it’ll make them successful. It won’t. The moment you sound like everyone else, you blend and become invisible. The strongest personal brands aren’t built on trends. They’re built on perspective and opinions from Your experiences. Your story. Your way of explaining things. Your values. Your voice. Simply You! Those are the things no AI, no competitor, and no algorithm can replicate. That’s how you become recognizable. The goal isn’t for people to recognize your face. The goal is for them to recognize your message, even before they see who’s speaking. That’s when yo...