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The WNBA is in the middle of an unprecedented moment, and the league’s biggest stars, leaders, and business partners are taking notice. At this year’s Game Plan Summit at Fanatics Fest presented by State Farm, Kristyn Cook sits down with WNBA legend Diana Taurasi, WNBA Commissioner Cathy Engelbert, and Elle Duncan to discuss the historic rise of the league, the business behind its growth, the future of women’s sports, officiating, physicality, online hate, and what comes next. Taurasi reflects on the 30-year journey of the WNBA and the generations of players who helped build the league into what it is today. Engelbert breaks down the unprecedented momentum behind the WNBA, from record-breaking viewership and increased investment to expansion and the next generation of stars. Cook explains why “investing in the WNBA is good business” and how State Farm has believed in the league’s potential for decades. The panel also tackles the difficult conversations surrounding the league. includ...

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